Join the #PinkPeloton in pedaling for a purpose
Updated: Mar 4, 2025
Came for the ride. Stayed for the movement.
On Thursday 20 March, we officially launched the #PinkPeloton—a movement for change. But this isn’t just about cycling; it’s about shifting gears toward equitable breast cancer care.
And the best part? Everyone’s invited.
The Project Flamingo #PinkPeloton riders are taking on this year’s Cape Town Cycle Tour in bold, custom jerseys. But our mission goes far beyond the finish line. We’re riding for a cause—to make sure access to breast cancer treatment is a right, not a privilege. We want to give dignity and compassionate care to those for who fair access is not a given.
We are asking everyone to join in, cyclist or not.
How can you support?
✅ Donate via GivenGain
✅ Share this post and get your friends & family to join
Thank you to all our generous sponsors - Webersburg, Old School, Fair Cape Dairies, The Walnut Pantry, Wella Professionals, Freestyle, Vergelegen, and Janice Kode, Body Stress Release Therapist.
Here are some pics from the event on 20 February at Webersburg Estate in Stellenbosch.
I love how the #PinkPeloton combines fitness with a greater cause, turning cycling into a way to support breast cancer awareness. Reading about the balance between endurance and purpose reminds me of the rhythm I practice in reflex games like Slope game. That same focus helps sustain both energy and commitment.
I appreciate how the event combines a physical challenge with a broader message about dignity and compassionate care. The custom jerseys also seem like a meaningful way to make the campaign visible and encourage conversations about its cause. I enjoy participating in creative activities like EaglerCraft, which also gives me opportunities to explore and connect with others.